Term Life Insurance Gets a Boost
One major drawback to traditional term life insurance is that life is messy.
Short of a functional crystal ball, we have no way of knowing exactly what our insurance needs will be 10 or 20 years down the road when our term policy expires. By then, we’re basically left with three options: buy a new (read: affordable) term policy if we’re healthy, extend it on an annual basis at exorbitantly higher rates if we’re not or walk away from it.
But consumers now have a more flexible choice in term-style insurance with the introduction of Term UL, a new hybrid product that grafts term life coverage onto a universal life, or UL, chassis.
One major advantage of the Term UL framework is that it allows you to extend the term of the policy on a level-premium basis after you are in the plan, although that level premium will be based on your age at the time you extend the policy. This provides the planning flexibility that term insurance traditionally lacks and can be a financial benefit should your health decline to the point that you become uninsurable down the road.
“It gives the policy owner much more flexibility than they get with term,” says Janet Deskins, senior vice president of life products for Genworth Financial, which introduced its Colony Term UL in late 2009. “With term, you basically have three choices, whereas with this product, you have eight to 10 different options depending on your financial situation at the time. The flexibility that a UL product gives you is really critical.”
Colony Term UL raised eyebrows when it was introduced because it offered more features at a price that beats many garden-variety term products. Other insurers, notably West Coast Life and Lincoln Financial Group, also offer Term UL products.
Deskins says the pricing reflects a recent tightening of reserve requirements within the insurance industry. By creating a term product with the reserve requirements of a universal life policy, Genworth saved enough to price Term UL competitively with term life, which has dropped considerably in recent years.
Continue Reading “Term Life Insurance Gets a Boost“ by Jay McDonald at Bankrate.com.

